Sunday, December 11, 2011

Connecting the Physical to the Digital

Have you ever seen these things, and wondered "What are they?  What do they do?"

Microsoft Tag


They seem to be showing up on many different types of print-based medium, such as posters, magazines, and even church bulletins.  The image you see to the left here is a Microsoft Tag.  I have mostly found them in issues of Entertainment Weekly, where I used the image to pull up a movie trailer using my Android smartphone.  (I had to download the free microsoft tag app from the Android Market)  Creating these is easy, just goto the microsoft tag site and get started.  The site guides you through the creation process with almost no learning curve.

This other black and white code image comes in a few different types, but usually looks like what you see here.  They are called QR or Datamatrix code.  They can be generated by many different online free sites, such as Tag.cx or this QR Code Generator site.  They are super simple to create - just insert the URL of the website you want to link, or the youtube video, etc... Then embed the image in some sort of printed media, such as a concert program or concert flyer, band handbook or concert poster.  By using a smartphone or tablet, such as an android phone, iPhone or iPad using the camera and an free app, the user can scan the image to instantly bring up the desired link or video.  However, these do not work with the Microsoft Tag reader, and vise versa.

This makes for easy access to your school band webpage using a smartphone without having to type in any long, complicated URL.

Give it a shot, generate your own code/tag, and put it on your next concert program or flier!

No comments:

Post a Comment